White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye
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9 of 9 people found the following review helpful:
 Excellent Book!, By
This review is from: White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design (Paperback)
Customer review from the Amazon Vine™ Program (What’s this?)
This is one of the best books I have found on graphic design. The authors have provided a wealth of information and beautiful examples that guide the reader in the process of designing for print, web, or multimedia. While I do have a background in art–it was not in graphic design so this book has provided me with a lot of valuable information. I also like how the authors have kept the chapters short and to the point. The book contains a total of 16 chapters that cover a wide range of material. Below I have listed the chapters I found the most useful based on my own experience and knowledge–but the book contains a lot of other valuable material that covers brainstorming, the elements & principles of design, color basics,infographics, storyboarding, multimedia components, designing for the web, and printing. Here are some of the chapters I found the most useful: 1. Chapter 3: I Need to Design this Today. It includes “the works-every-time-layout” that, like the name implies–would work every time. This quick recipe will come in very handy for quick designs. 2. Chapter 4: Layout Sins. It includes “the 13 Amateur Errors,” which covers a variety of typical errors made by many of use that do not have a graphic design background. 3. Chapter 6: What is a Grid? This provides a useful way to help organize your design. 4. Chapter 7: Layout. This covers where to put your type & visuals for impact. 5. Chapter 8: Type. Once again since my art background did not include graphic design I have been winging this area for most of my life. The authors provide a great foundation and good recommendations on what to do. 6. Chapter 10: Adding Visual Appeal. This chapter deals with working with photos and illustrations. In short, the authors have packed a ton of valuable information in the 273 pages of this book. Their examples are beautiful and the whole book is very visually appealing. Excellent book!
11 of 12 people found the following review helpful:
Excellent Beginning and Intermediate Guide, By
Michael W. Perry “Michael W. Perry, author of… (Author of Untangling Tolkien, Seattle, WA) – See all my reviews
 
This review is from: White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design (Paperback)
Customer review from the Amazon Vine™ Program (What’s this?)
Back in 1990, Robin Williams wrote a book entitled The Mac is Not a Typewriter that became quite popular. Its purpose was clear. All the little tricks and techniques that worked when people used typewriters needed to change when Macs and PCs replaced typewriters. For instance, on most typewriters, every letter took up the same amount of space on paper, so to distinguish the end of a sentence, a double space after a period made sense. On computers, however, most fonts printed with characters that took up varying amounts of space. A capital “M,” for instance, was wider than a little “i.” When that was true, that same double space looked oddly out of place and had to go. This book, published twenty years later, serves the same role for our more technologically sophisticated generation. Most people now know that they shouldn’t doublespace after periods, but they’re confused about all the complexities of laying out documents and web pages with graphics and tables. How can I place that picture so it looks good on a page? What colors go best together? What fonts, out of dozens, should I use for text and headings in this business report? The bad news is that, as our computers allow us to do more, document and web page creation has gotten much more complex. The good news is that books like this one can help clear up that complexity. But you may be asking, “Why should I pay (retail) for this book?” If all you create in a typical year is a family newsletter at Christmas, then maybe you shouldn’t. Spend the money on presents instead. But if you work or volunteer for a business or non-profit organization, the cost/benefit ratio is different. If you’re going to spend hundreds of dollars printing and mailing a flyer or dozens of hours working on a new web site, then spending to make sure what you create looks good makes a lot of sense. And once you learn how to create attractive documents, that knack will stay with you for the rest of your life. There’s also a reason why this book costs about twice as much as a typical book. Its two authors don’t simply tell you what to do, they illustrate what they’re saying with numerous well-done illustrations, many in full color. There’s hardly a page in the book that doesn’t have at least one illustration. (A picture really is worth a thousand words.) You’re paying for the added cost of four-color printing and the hundred of hours they spent creating the illustrations. You’re getting their expertise for only pennies an hour. What if you’re a bit more experienced in laying out documents? Well, I’ve been formatting books for a decade, and I found much that’s useful in this book. One of my ‘things’ is creating books that are visually interesting and not just line after line of words. I spent many hours getting the formatting of my Tolkien chronology just right. But despite all those years of experience, this book has given me lots of new ideas. As ebooks with full-color abilities become more popular, I see it becoming even more useful. I’ve only got one complaint and that’s a minor one. Most of the pictures in the book are professionally done, but there are a handful that, I suspect, were not taken for publication (the three shots of kids in a pool, for instance). They’re a bit too dark, too light or too fuzzy. That’s not really that bad, since that’s precisely the sort of pictures many us will be working with. –Michael W. Perry, Untangling Tolkien: A Chronology and Commentary for The Lord of the Rings
4 of 4 people found the following review helpful:
The Best Graphic Design Book I’ve Ever Seen, By
This review is from: White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design (Paperback)
Customer review from the Amazon Vine™ Program (What’s this?)
About three quarters of the way through this book I looked at my wife and said “You know the only difference between this book and the graphic arts classes I took in college?” She of course answered “What? you managed to finish the book?” (Yeah, that’s the support I get, I did get a degree in another field but that is a different story.) The right answer was that in college we spent hours doing project after project, then spending hours doing peer reviews, which were invaluable. But everything else from several years worth of graphic arts classes could be distilled out and put into this book. Literally this book is a bachelors degree’s worth of information in a book, minus the years of hands on experience. Now this is not to say that you can replace graphic arts degree with just this book. But this book will give you a great overview of Graphic Design and I can see it being a great help to a beginning web designer or newsletter publisher. This book has very high quality, both in construction and design. The paper is thick and glossy and the layout is wonderful. I have never seen such a great collection of inspiring design examples. Page after page is visually arresting, and the points and ideas are beautifully illustrated. The writing is great, clear and engaging. I highly recommend this to anyone who is looking for a resource to help on design projects or, like me, looking for a refresher. Absolutely the best graphic design text I’ve seen. |
Excellent Book!,
This is one of the best books I have found on graphic design. The authors have provided a wealth of information and beautiful examples that guide the reader in the process of designing for print, web, or multimedia. While I do have a background in art–it was not in graphic design so this book has provided me with a lot of valuable information. I also like how the authors have kept the chapters short and to the point. The book contains a total of 16 chapters that cover a wide range of material. Below I have listed the chapters I found the most useful based on my own experience and knowledge–but the book contains a lot of other valuable material that covers brainstorming, the elements & principles of design, color basics,infographics, storyboarding, multimedia components, designing for the web, and printing.
Here are some of the chapters I found the most useful:
1. Chapter 3: I Need to Design this Today. It includes “the works-every-time-layout” that, like the name implies–would work every time. This quick recipe will come in very handy for quick designs.
2. Chapter 4: Layout Sins. It includes “the 13 Amateur Errors,” which covers a variety of typical errors made by many of use that do not have a graphic design background.
3. Chapter 6: What is a Grid? This provides a useful way to help organize your design.
4. Chapter 7: Layout. This covers where to put your type & visuals for impact.
5. Chapter 8: Type. Once again since my art background did not include graphic design I have been winging this area for most of my life. The authors provide a great foundation and good recommendations on what to do.
6. Chapter 10: Adding Visual Appeal. This chapter deals with working with photos and illustrations.
In short, the authors have packed a ton of valuable information in the 273 pages of this book. Their examples are beautiful and the whole book is very visually appealing. Excellent book!
Was this review helpful to you?
|Excellent Beginning and Intermediate Guide,
Back in 1990, Robin Williams wrote a book entitled The Mac is Not a Typewriter that became quite popular. Its purpose was clear. All the little tricks and techniques that worked when people used typewriters needed to change when Macs and PCs replaced typewriters. For instance, on most typewriters, every letter took up the same amount of space on paper, so to distinguish the end of a sentence, a double space after a period made sense. On computers, however, most fonts printed with characters that took up varying amounts of space. A capital “M,” for instance, was wider than a little “i.” When that was true, that same double space looked oddly out of place and had to go.
This book, published twenty years later, serves the same role for our more technologically sophisticated generation. Most people now know that they shouldn’t doublespace after periods, but they’re confused about all the complexities of laying out documents and web pages with graphics and tables. How can I place that picture so it looks good on a page? What colors go best together? What fonts, out of dozens, should I use for text and headings in this business report? The bad news is that, as our computers allow us to do more, document and web page creation has gotten much more complex. The good news is that books like this one can help clear up that complexity.
But you may be asking, “Why should I pay $40 (retail) for this book?” If all you create in a typical year is a family newsletter at Christmas, then maybe you shouldn’t. Spend the money on presents instead. But if you work or volunteer for a business or non-profit organization, the cost/benefit ratio is different. If you’re going to spend hundreds of dollars printing and mailing a flyer or dozens of hours working on a new web site, then spending $40 to make sure what you create looks good makes a lot of sense. And once you learn how to create attractive documents, that knack will stay with you for the rest of your life.
There’s also a reason why this book costs about twice as much as a typical book. Its two authors don’t simply tell you what to do, they illustrate what they’re saying with numerous well-done illustrations, many in full color. There’s hardly a page in the book that doesn’t have at least one illustration. (A picture really is worth a thousand words.) You’re paying for the added cost of four-color printing and the hundred of hours they spent creating the illustrations. You’re getting their expertise for only pennies an hour.
What if you’re a bit more experienced in laying out documents? Well, I’ve been formatting books for a decade, and I found much that’s useful in this book. One of my ‘things’ is creating books that are visually interesting and not just line after line of words. I spent many hours getting the formatting of my Tolkien chronology just right. But despite all those years of experience, this book has given me lots of new ideas. As ebooks with full-color abilities become more popular, I see it becoming even more useful.
I’ve only got one complaint and that’s a minor one. Most of the pictures in the book are professionally done, but there are a handful that, I suspect, were not taken for publication (the three shots of kids in a pool, for instance). They’re a bit too dark, too light or too fuzzy. That’s not really that bad, since that’s precisely the sort of pictures many us will be working with.
–Michael W. Perry, Untangling Tolkien: A Chronology and Commentary for The Lord of the Rings
Was this review helpful to you?
|The Best Graphic Design Book I’ve Ever Seen,
About three quarters of the way through this book I looked at my wife and said “You know the only difference between this book and the graphic arts classes I took in college?” She of course answered “What? you managed to finish the book?” (Yeah, that’s the support I get, I did get a degree in another field but that is a different story.) The right answer was that in college we spent hours doing project after project, then spending hours doing peer reviews, which were invaluable. But everything else from several years worth of graphic arts classes could be distilled out and put into this book. Literally this book is a bachelors degree’s worth of information in a book, minus the years of hands on experience.
Now this is not to say that you can replace graphic arts degree with just this book. But this book will give you a great overview of Graphic Design and I can see it being a great help to a beginning web designer or newsletter publisher.
This book has very high quality, both in construction and design. The paper is thick and glossy and the layout is wonderful. I have never seen such a great collection of inspiring design examples. Page after page is visually arresting, and the points and ideas are beautifully illustrated. The writing is great, clear and engaging.
I highly recommend this to anyone who is looking for a resource to help on design projects or, like me, looking for a refresher. Absolutely the best graphic design text I’ve seen.
Was this review helpful to you?
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